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Empowering the customer-centric strategy through sentiment analysis

Companies are turning to sentiment analysis to learn what customers think and to boost customer-centric strategies for sales and marketing campaigns. Predicting consumer behaviour can be a difficult task, especially with significant amounts of data coming from so many and varied channels of communication, one of the most representative being social media. Therefore, marketing departments rely on using predictive analytics and devising marketing campaigns based on various criteria, in order to improve brand awareness and loyalty and to approach consumer interactions at a higher and more personal level.

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Digital transformation. About technology and people.

Digital transformation is at the top of global development strategy priorities, according to a survey by Forbes Insights, which comprised 573 executives from around the world. According to the study, the next two years will be critical from this point of view, with half of respondents considering that their organizations will be drastically digitally transformed in this period.

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How to have a nice performance dialogue

Among the themes most challenging for managers across industries, performance related conversations with team members is always somewhere on top. Now why is that so complicated? Isn’t it something like “Hey Jack, you’ve done a good job but I know you can make it even better…”?

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Tips and Tricks for IT&BPO Recruitment

The Romanian IT&C industry, an industry which is continuing its upward trend, currently has around 80.000 specialists. The biggest players are clustered around Bucharest, Cluj and Iasi and they are continuing to recruit local talent. However all of these companies have the same challenges.

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Coaching…different perspective

The IT industry continues to be a booming one. An area that is constantly innovating and attracts the best talents. As this industry continues to grow, apart from the need for specialists in various technologies, there is also a need for people to manage these specialists. Team Leaders, Managers or Project Managers that know how to effectively use the talents and resources of the company.

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Cross cultural communication – at your fingertips

There is an old chestnut saying “if a tree falls into a forest and nobody hears it, did it happen?” Following this saying, if we don’t talk about cultural differences, does this mean they don’t exist?

We have constantly opening new offices and recruit (put together) more international teams than ever in the human history to follow global opportunities. And this is why cross cultural interaction are of ever growing interest for us.

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