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Many cultures, many challenges

Why I’m an intercultural trainer
My name is Rana Singh Johal and from my name you should be able to tell quite a lot about me, even though you may never have met me. My first name is a contraction of my actual name but may suggest that either I am a woman of Arabic background (as in the writer and broadcaster Rana Kabbani) or perhaps a man of Indian or Pakistani background. Further detail about my heritage is identified by my middle name, Singh. This is a middle name (or surname) common to males from Sikh families, but were I a woman of such origin my middle name or surname would be Kaur – so you can tell I’m not a woman, but a man of Sikh heritage. Finally, my family name is Johal and Johals are a Sikh clan from the Punjab region of India and Pakistan. From knowing my name you get clues to my gender, my religious affiliation and my ethnic and cultural origin. Names still have meaning and purpose in many parts of the world, but not so much with Western names. For example, my brother in law is called Clive Frankson – how much could you glean about him from that?

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Colorful Cultures India

Today, than ever business success requires intercultural awareness and effective cross cultural communication skills. Working, meeting, dealing, entertaining, negotiating and corresponding with colleagues or clients from different cultures can be a minefield. One wrong movement or an error in basic understanding could ruin or delay months of work.

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What is Executive Coaching and what are the benefits for business?

Clients of executive coaching are leaders of high executive positions aiming at improving their skills to manage in an effective manner and reaching higher business results. Main topics in this type of coaching are strategic thinking, building and improving organizational structure, change management, conflicts management, work/life balance, etc.

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Strategies to close cross-cultural communication gaps

Internet seems to be the perfect channel for finding business opportunities and connecting people and ideas across the world, but accessing it won’t guarantee you the massive results you dreamed of. According to the International Labor Organization (2009), 70% of cross-boundaries business ventures fail due to cultural differences. Quite a big percentage I would say. Globalization spread its capital across the world, selling clear Mission statements on markets and well-disposed Principles inside for shaping employees behaviors. Even so, in terms of money only in Europe and United States 25 billion dollars are lost every year, as a result of inefficient Cross Cultural-Communication.

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3 ways in which artificial intelligence will automate recruitment

The most important thing managers and leaders do in an organization is to hire the right people for the right job. At the moment, the recruitment process has become very dynamic and is constantly changing. In addition to finding and evaluating candidates, companies have to differentiate each other through their own brand, candidate experience, and the relationship management process with the candidates. In 2017, finding the most suitable employees, as well as a performant talent management will depend on the ability of the recruiter to intelligently automate the workflow.

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Empowering the customer-centric strategy through sentiment analysis

Companies are turning to sentiment analysis to learn what customers think and to boost customer-centric strategies for sales and marketing campaigns. Predicting consumer behaviour can be a difficult task, especially with significant amounts of data coming from so many and varied channels of communication, one of the most representative being social media. Therefore, marketing departments rely on using predictive analytics and devising marketing campaigns based on various criteria, in order to improve brand awareness and loyalty and to approach consumer interactions at a higher and more personal level.

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Digital transformation. About technology and people.

Digital transformation is at the top of global development strategy priorities, according to a survey by Forbes Insights, which comprised 573 executives from around the world. According to the study, the next two years will be critical from this point of view, with half of respondents considering that their organizations will be drastically digitally transformed in this period.

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