Internet seems to be the perfect channel for finding business opportunities and connecting people and ideas across the world, but accessing it won’t guarantee you the massive results you dreamed of. According to the International Labor Organization (2009), 70% of cross-boundaries business ventures fail due to cultural differences. Quite a big percentage I would say. Globalization spread its capital across the world, selling clear Mission statements on markets and well-disposed Principles inside for shaping employees behaviors. Even so, in terms of money only in Europe and United States 25 billion dollars are lost every year, as a result of inefficient Cross Cultural-Communication.
The most important thing managers and leaders do in an organization is to hire the right people for the right job. At the moment, the recruitment process has become very dynamic and is constantly changing. In addition to finding and evaluating candidates, companies have to differentiate each other through their own brand, candidate experience, and the relationship management process with the candidates. In 2017, finding the most suitable employees, as well as a performant talent management will depend on the ability of the recruiter to intelligently automate the workflow.
A recent survey conducted by Gallup shows that ,globally, 70% of employees are not engaged at their job. Moreover, a research conducted by Deloitte reveals that over 87% of HR managers and professionals are facing an increasing lack of engagement of employees.
Companies are turning to sentiment analysis to learn what customers think and to boost customer-centric strategies for sales and marketing campaigns. Predicting consumer behaviour can be a difficult task, especially with significant amounts of data coming from so many and varied channels of communication, one of the most representative being social media. Therefore, marketing departments rely on using predictive analytics and devising marketing campaigns based on various criteria, in order to improve brand awareness and loyalty and to approach consumer interactions at a higher and more personal level.
Digital transformation is at the top of global development strategy priorities, according to a survey by Forbes Insights, which comprised 573 executives from around the world. According to the study, the next two years will be critical from this point of view, with half of respondents considering that their organizations will be drastically digitally transformed in this period.