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Empowering the customer-centric strategy through sentiment analysis

Companies are turning to sentiment analysis to learn what customers think and to boost customer-centric strategies for sales and marketing campaigns. Predicting consumer behaviour can be a difficult task, especially with significant amounts of data coming from so many and varied channels of communication, one of the most representative being social media. Therefore, marketing departments rely on using predictive analytics and devising marketing campaigns based on various criteria, in order to improve brand awareness and loyalty and to approach consumer interactions at a higher and more personal level.

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How do you prepare an internal development program – part 1

Every company will always have operational challenges. They will always represent a priority because the purpose of every organization is to be profitable. However making a profit won’t always be easy. Internal or external constraints, the market or the level of resources it has at its disposal will always impact this objective. The question for people who are in support functions is how they can contribute to the profitability of the company?

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