Colorful Cultures at a glance

Understanding that we have differences is the first step in solving the mystery of cross-cultural communication.

As we get familiar with these differences we can ‘change our own attitude’, be ‘mindful’ in communication with others, successfully get our message across and make business.

“Human beings are drawn close to one another by their Common nature, but habits and customs keep them apart.”–Confucius

Besides distance and language, communicated efficiently across cultures also means adapting your message to a very different audience, many times with very different or even opposed values than you are accustomed to.

This can be difficult and even a daunting task in many organizations, one of the main causes being the assumption that the company’s culture is one no matter the place of the office or the personal preferences of employees. While this may be true up to a level, communication has nuances and characteristics that go beyond the regulated corporate behavior – it is deeply rooted with people.

That is why, getting trained at spotting and using cultural differences in communication becomes one of the top skills of managers and regular employees in international companies.

The training covers all the basic knowledge to be prepared to face cross-cultural environment in a successful manner.

What you’ll get:

  • The main cultural differences in approaching communication
  • How to adapt the same message to 3 main culture zones: Europe, Asia, America
  • Explore the communication obstacles and how to deal with them


Today, more than ever business success requires intercultural awareness and effective cross cultural communication skills. Working, meeting, dealing, entertaining, negotiating and corresponding with colleagues or clients from different cultures can be a minefield. One wrong movement or an error in basic understanding could ruin or delay months of work. The module helps us to understand and appreciate intercultural differences and promotes clearer communication.

What you’ll get:

  • Break down barriers, build trust, and strengthen relationships, open horizons and yield tangible results in terms of business success.
  • Bridge the Cultural differences between U.K. and other European countries
  • Understand the history, mannerisms and lifestyle of U.K.
  • Understand the “Do’s and Don’ts” followed in Britain’s social structure.
  • Build confidence to relate with customers.
  • Build rapport.

In the midst of this remarkable economic progress, India’s cultural traditions still continue to exert a strong influence on almost every aspect of human interaction, including business.

India is an amalgamation of cultures, and this cultural diversity gives India its ability to adapt, adopt and compete in the global business arenas.

This program is the opportunity to introduce and understand India’s cultural values and how they impact business relations.

What you’ll get:

  • Understand the levels of the Culture
  • Understand the Culture impact in Business
  • Relate better with colleagues from India and leave aside stereotypes and generalizations
  • Follow Do’s and Don’ts

Italy’s contribution to the Culture has been great throughout the centuries leaving a remarkable and powerful fingerprint.The perfect mix of Italian culture is spiced with art, style, good taste and business opportunities.

When talking about Italy, the ability to use the right language and the right gestures in interpersonal communication is very important. Hand gestures and personal contacts are a feature of Italian conversations. Also, first impressions are lasting impressions in Italy and a good image is important to Italians.

This program is the opportunity to introduce and understand Italy’s cultural values and how they impact business relations. Cross cultural training is crucial for the global expansion of any business. If you desire is to expand and work with Italy, this is the right program for you.

What you’ll get:

  • Business etiquette in Italy
  • Working practices
  • Understand the elements that shape Italian culture
  • Preconceptions and stereotypes of Italy
  • Attitudes and values in Italian business culture

Often labeled as one of history’s greatest survivors, Wallachia,  Moldavia emerged from permanent resistance during  turbulent past of invasions and occupations to a great nation.

Although  spread over a larger territory then existing borders, known in history as Vlachs, Wallachians, Morlachs, Olahs, Gurals or Moldovlachs, they initiated Romania as a freemasonic project in 1859 and continued its rise as the Eastern Latin Nation of Europe, post union with Transylvania and Bessarabia.

Rated as the 8th largest economy, Romania is one of the fastest growing economy in European Market. Creativity, high adaptability, motivation and solid technical skills of Romanians, along with country natural resources, made the country attractive for new businesses and a reference for positive export growth in EU for the last decade.

This module will offer you the best solutions for building relations, networking and exploring business opportunities in Romania.

What you’ll get:

  • Do’s and Don’ts in building relations
  • Clear understanding of Romanian profiles: attitudes and values
  • Tools for motivating and influencing Romanians
  • Working practices
  • Business behaviours

Bulgaria is a place rich with its history, old traditions and mix of Eastern and Western cultural influences. The country is part of the European Union and is one of the fastest developing in its region as a result of big geopolitical and economic changes in the last decades.

Bulgaria’s strategic location, attractive flat tax framework, quality work force and low cost business environment makes it interesting for multinational businesses

This module gives you an insight how to network, communicate, negotiate and work with Bulgarians effectively having more information about their specifics, cultural and business context.

What you’ll get:

  • Business context in Bulgaria
  • Business etiquette
  • How to build credibility and cultivate strong relationships
  • Working and management practices according the local norms

“Human beings are drawn close to one another by their Common nature, but habits and customs keep them apart.”–Confucius

Understanding that we have differences is the first step in solving the mystery of cross-cultural communication. As we get familiar with these differences we can ‘change our own attitude’, be ‘mindful’ in communication with others, successfully get our message across and make business.

In the current era of intensive globalization, the marketplace is growing at a fast pace and Sweden represents a perfect example, with its openness to expanding business borders and customizing business practices.

In this workshop, you will have the opportunity to learn about and understand the Swedish way of making business.

What you’ll get:

  • Business etiquette in Sweden
  • Working practices
  • Understand the elements that shape Swedish culture
  • Follow Do’s and Don’ts

When talking about Indonesia, the main cultural difference is high context communication. This means that a great deal of background information is known about the people with whom one interacts and does business. Because of the culture’s emphasis on long-term relationships and interdependence, a shared understanding is assumed among members of an Indonesian group.

This program is the opportunity to introduce and understand communication patterns and their impact in business,

What you’ll get:

  • Understand “Do’s and Don’ts” in daily life
  • Understand Core Values and Implications for business
  • Build and maintain credibility
  • Following business protocol and local business environment particularities
  • Shaping your business skills ( managing people, customer relations ) according with the local requirements

The People’s republic of China, world’s 3rd largest country has emerged as one of the major global economies. China is also the 3rd largest importer and 2nd largest exporter in the world. Chinese people are known for their etiquettes. Any organization wanting to conduct business in this country should supremely understand the Chinese culture, their ethics and values.

Chinese business culture is largely influenced by Confucianism which means that a relationship network is crucial and based on the values of solidarity, loyalty, modesty and courtesy.

The Chinese take a strong sense of pride in their history and culture. Establishing strong relationships is very important to minimalize difficulties and frustrations that are often encountered in the world of business. Organizations wanting to venture into business with China will have to strongly understand Chinese Business culture and etiquettes to have success.

It’s important to develop insights into the Chinese business culture and social etiquette of China to help evade miscommunication and probable misunderstandings.

This module will offer you the best solutions for understanding the Chinese culture, etiquettes and values in China.

What you’ll get:

  • Do’s and Don’ts in building relations in China
  • Clear understanding of Chinese Values
  • Business Hierarchy in China
  • Working Practices and Relations in China

Every country has its own way of portraying things. France doesn’t simply have culture; the word “culture” actually comes from France. The term Culture comes from the same French term, that successfully derives from the Latin, meaning “to tend to the world, cultivation and nurture.”

France is an attractive choice for foreign investment providing a talented workforce, modern infrastructure and an excellent location for trading with the remainder of the European Union. While France is a culturally aware nation, the French also have high expectations when it involves understanding their culture – so one should be prepared if one wants to create a positive image from the beginning. In France people communicate formally. Thus, when a person is communicating with French people, language, gestures and expression must be thought about properly.

From the communication style, communicating with people in France may appear as unfriendly, strict, organized and professional because social status must always be taken into care. A clear understanding of the key drives and motivators for French business people is imperative.

This module will help you understand the communication style in France in a better way.

What you’ll get:

  • An overview of French culture
  • Social and business Rules in France
  • French bureaucracy and how to understand it
  • Tips and strategies for doing successful business and working in France

Located in the middle of Eurasia on the Silk Road and bordering several key Middle Eastern states, Iran has been influenced by many cultures and traditions throughout history. Despite these influences, Iran continues to be a conservative Muslim country. Islam is practiced by the majority of Iranians and governs their personal, political, economic and legal lives. Today, Iran is the second biggest oil producer in the world and is able to attract a lot of foreign investment.

Hospitality and getting to know each other is extremely important in Iran. Iranian nationals prefer to do business with people they know personally and hence invest a lot of time in making relationship bonds first before taking it on to the business level.

Businesses can be established in Iran itself or in one of the many economic free zones. Non-Iranians can establish: a private joint stock company, limited liability company, branch office, or a representative office in Iran

Any organization wishing to successfully conduct business with Iran needs to learn and consider the mixture of traditional and modern influences which have an imprint on Iranian business and social culture.

This module will offer you the best understanding of Iranian culture and business structure.

What you’ll get:

  • Do’s and Don’ts in building relations in Iran
  • Understanding of Iranian Business styles
  • Business Hierarchy in Iran
  • Iranian cultural practices

Communication is probably the most important aspect of successful business. But there are some countries wherein the communication is extremely difficult owing to the numbers of Non English speakers in the country. One such country we have is Japan.

Japan has truly a unique culture. It is one of the hardest countries for non – Japanese nationals to interact with. Japanese Business society is incredibly ritualized with distinct hierarchy and in – direct communication. Any foreign organization should get proper advisors and training to have a successful business in Japan. The Japanese language itself also influences people’s perception of thoughts and one another. Japanese culture puts heavy pressure on participation, meticulousness and performance in people’s professional lives.

The culture and traditions of Japan are unique because of its island-nation geography as well as its perceived isolation from the outside world. They are open to borrow and infuse ideas from the world with existing customs.

Japanese want to know and trust someone before they do business with them. Hence informal social gatherings that generally involves a considerable amount of eating and drinking through which relationships are developed.

In this module you’ll learn how to deal with the perfection striving Japanese culture and crack the code of having a successful interaction with the Japanese.

What you’ll get:

  • Various strategies on how to interact with a Japanese
  • Distinct Hierarchies in Japanese society
  • Japanese rituals and customs
  • Working Practices in Japan
  • Different types of Meetings in Japan


Despite outside forces from its neighboring countries, Korea has managed to maintain a distinct and homogeneous identity influenced by its religious and Confucian beliefs. Korea has been known as an ethnically and culturally homogeneous nation, which is exclusive to foreigners, with a policy of seclusion. Korean national ethos is patriotism with a strong sense of culture and purity of race. The Korean economy has grown into the world’s 15th largest economy.

Korean society, which once took pride in its traditional homogeneity, is now struggling to accept multiculturalism. In Korea, family is the most important structure of Korean life, also respect to the hierarchical relationships; youngers respect elders and lower social status respect high social status.

Koreans can be very competitive in business; they generally do not prefer coming second and sometimes view compromise as a defeat. Korean business culture (and Korean society in general) is very hierarchical and management is patriarchal.

Korean culture emphasizes respect for education, authority, and age and continue to underpin many customs and business practices. They support group harmony, have importance for family, friendship and ancestors and hence make friends first, and clients second.

This module will offer you the best solutions for ensuring mission success while negotiating in Korea.

What you’ll get:

  • Learning successful negotiation scheme for Korea
  • Things to avoid when you work with Koreans
  • Understanding Korean business Hierarchy and management
  • Understanding the importance of nonverbal communication in Korea

After years of struggle in search of independence, Malaysia was finally established in September 1963.  Over the last few decades, the country has emerged as a multi sector economy from a successful producer of raw materials. Today, Malaysia offers a unique combination of old traditional culture and new technological innovations.  Malaysian culture is based on the diverse religious values of Hinduism, Buddhism and Islam and as such relies heavily on the concept of fatalism.  Fatalism means that success, failures, opportunities and misfortunes result from fate or the will of God.

As the Malaysian market continues to develop and prosper, it is becoming increasingly vital for those entering into business in Malaysia to be aware of the cultural dimensions that shape the face of this country. Because business is personal and based on trust, developing relationships rather than exchanging facts and information is the main objective of communication.

Since the beginning, Malaysia has been a meeting place for a diverse range of cultures and religions.  As a result of these external influences, a new unified but distinct Malay culture has emerged. Building trust and business relationships is a central part of Malaysian culture.

This module will offer you understanding of Malaysian culture.

What you’ll get:

  • Understanding of Malaysian Culture
  • Working Practices of Malaysia
  • Economy and cultural evolution of Malaysia
  • Skills and tools required for effective business solutions in Malaysia

Bordering the United States, Guatemala and Belize, Mexico is a north American country. It is extremely geographically diverse, with high mountain plateaus and deserts and tropical coastlines. More than half of the Mexican population lives within the central regions of the country, while the arid north and tropical south are more sparsely inhabited.

As Mexico has been deeply influenced by Spanish colonization that started in the sixteenth century and lasted for almost three centuries, the influential and dominant culture of Mexico reflects an amalgamation of indigenous and Spanish customs; however, certain traditions vary greatly across the country.

Personal relationships, loyalty, strong hierarchy and status consciousness are the main characteristics of Mexican business culture. The decision-making process remains almost exclusively from the top and no input is anticipated from junior employees.

Mexicans are very proud of their country. The country’s close proximity to the US has seen individuals adopt several Western cultural influences. It is considered to be a “high-context” culture where time is invested in establishing relationships and in which connections have developed over years of interaction and a shared understanding of expectations. .


The module helps us to understand and appreciate intercultural differences and promotes clearer communication in Mexico

What you’ll get:

  • Understand the history, mannerisms and lifestyle of Mexico.
  • Working practices in Mexico
  • Business etiquette in Mexico
  • Tools for motivating and influencing Mexico




Comprising of more than 7,000 islands, Philippines is a geographical and cultural meeting ground of east and west that has evolved from a unique blend of foreign influences, intrinsic culture and an illustrious colonial past. They believe in concept of smooth relationship and avoidance of confrontation.

The Philippines suffered from long history of colonization. Even after its independence in 1946, the Philippines experienced a period of unstable governance and a series of economic problems and instability.

The eclectic cultural heritage and a mixture of Malay, Spanish and American cultures, has created many ethno-linguistic groups that are divided by their own unique traits and dialects but together form a distinct Filipino identity that must be understood in order to effectively do business in the Philippines.

Philippines attracts much interest from abroad and continues to seek greater integration into Asia and the rest of the world with its economic reforms and growing trading relations.

Culture extensively impacts how employees are best managed based on their values and priorities. It also influences the functional areas of marketing, sales, and distribution. It can affect a company’s analysis and decision on how best to enter a new market.

This module will offer you the best solutions for understanding the culture, etiquettes and values in Philippines.

What you’ll get:

  • Business etiquettes in Philippines
  • Structure and hierarchy in Philippines company
  • Working Practices in Philippines

Saudi Arabia is a huge country covering most of the Arabian Peninsula. Saudi Arabia has been one of the most universally influential countries in the Middle East over the past century. Its sturdy economy has created it strategically vital to the international community.

The majority of the population is ethnically Arab, mostly descending from nomadic tribes that have historically lived throughout the region. Saudi culture is fundamentally traditional and old school. Islam has a strong influence on society, guiding people’s social, familial, political and legal lives. The Saudi Arabian people usually share a strong moral code and cultural values, like hospitality, loyalty and a sense of duty to support their community. They are often highly aware of their personal honor and veracity. However, the country is also highly efficient and industrialized.

The most important social unit is the group, a close family, extended family, or extended relationships, to which loyalty and respect is due. Thus, Saudi Arabians will favor doing business with those they know and trust.

The culture of Saudi Arabia is defined by its Islamic heritage, its historical role as an ancient trade centre, and its Bedouin traditions. The Saudi society has evolved over the years, their values and traditions from customs, hospitality to their style of dressing, are adapting with modernization.

Here after completing the module you will understand the core values of Saudi Arabia

What you’ll get:

  • Do’s and Don’ts in Saudi Arabia
  • Understanding of Saudi Arabian Market
  • Business Hierarchy in Saudi Arabian Organizations
  • Build rapport.
  • Clear understanding of attitudes and values

South Africa has been colonized for more than 100,000 years and has experienced an exclusive national evolution brought about by two main factors: mineralogical wealth and immigration.  The country is often referred to as ‘The Rainbow Nation’ because the nation’s history has created an eclectic population.

Today, South Africa is a forward looking and open minded nation seeking unity.  In this new evolving environment, it is vital for those wishing to conduct business to acquire a sound understanding of this complex culture. The country have well-developed infrastructure and world-class financial sector to support business activities, and is one of the highest ranking African countries on the ease of doing business index.

The influence of cultural factors on business is extensive. It’s crucial not only to understand how to manage employees  based on their values and priorities but also impact of cultural differences in the functional areas of marketing, sales, and distribution. It can affect a company’s analysis and decision on how best to enter a new market.

This module will help you unfold the complexities of South African Culture.

What you’ll get:

  • Understanding the intricate features of South African Culture
  • Do’s and Don’ts of South African Culture
  • Understanding of South African Business module
  • Working Practices and Relations in South Africa
  • Working Culture

Famously known as ‘the Land of Smiles’, Thailand is a country of immense natural beauty, tropical climate and amicable people.  Back in history it was called ‘Siam’ and it is the only south east Asian country never to have been taken over by a European power. Thai people are very proud of this and it is visible in their culture.  However, foreign expatriate power in the countries surrounding Thailand has resulted in a large external influence, particularly in the capital of Thailand, Bangkok, giving a combination of foreign and Thai culture.

Apart from plentiful natural resources and a skilled and cost-effective workforce, Thailand is considered for it’s steady growth, strong exports, and a vivacious domestic consumer market. The enables and attracts the global investors to thrive and develop industry in Thailand

With a sense of humor and a welcoming attitude, Thais are pleasant people who value the Buddhist tradition.  Doing business effectively with Thai individuals needs understanding the values and beliefs of Thai society.

By understanding Thailand business culture, religion and social customs, you can show the proper respect to the Thai people and their culture to make a better first impression when visiting them for business reasons.

This module will help you understand the same.

What you’ll get:

  • Deep understanding of Thai beliefs and Values
  • Shaping your business skills (managing people, customer relations) according with the local requirements
  • Understand the elements that shape the culture
  • Understand the history, mannerisms and lifestyle

A relatively young federation of seven small Gulf states, each with their own unique identity and history, is a potential area for having business. Emirati society is a unique fusion of cultures and people. Looking at the three major socio-historical forces associated with the Gulf countries – art, religion, and nationalism – one can see that symbolism is rooted in the core of the language. Each are also participatory, subjective social experiences; the communicator cannot be truly disconnected from either the message or the audience.

Major emphasis in Gulf countries is on form over function, affect over accuracy, and image over meaning. Accordingly, content may be less important than the social chemistry a message creates.

Gulf states are exceptionally proud of their language, which is a robust, tying bond right across the Arab world. For the Arab culture, language seems to be a social tool used in the weaving of society. Learning a minimum of few words of Arabic language is an easy way to demonstrate that a relationship is personally important to you rather than just another business deal. Your effort will be greatly respected.

Gulf States are associated with modern day nationalism.

Gulf Markets can be challenging to penetrate, but it is worth it. This module will offer you solutions on how to penetrate the Gulf states markets.

What you’ll get:

  • Body Language: dos and don’ts
  • Religion and Culture
  • Business culture in Gulf states
  • Working Practices and Relations in Gulf States

Labelled as the world’s third largest country, USA, with the largest and most technologically powerful economy in the world, has become an extremely important country to have business associations with. With many large organizations’ headquarters and offices in the states, it has become undeniable fact the USA has major influence on the global markets. As a result of large scale migration the United States has become ethnically and racially diverse.

The culture of the United States of America is primarily of Western origin, however it is also influenced by a multicultural ethos that incorporates AfricanNative AmericanAsianPacific Island, and Latin American folks and their cultures.

The people of US can come across as very friendly and amicable in business. They generally prefer a casual business environment, and that also makes their partners feel comfortable enough to trust them and share their position. Americans generally trust business partners on the basis of their credentials and success. Americans often start negotiations by stating their position from the very beginning.

The culture of the United States of America is primarily of Western origin, but is influenced by a multicultural ethos that includes African, Native American, Asian, Pacific Island, and Latin American people and their cultures

This module gives you an insight how to network, communicate, negotiate and work with Americans effectively.

What you’ll get:

  • Managing culture and country shock
  • Clear understanding of American Values
  • Understanding the Multiculturism in America
  • American Management style

Situated in Southeast Asia, Vietnam is a culturally rich country whose individual history played a role in the growth of the modern day state. The leaders of Vietnam are very interested in growing a contemporary economy that can compete in the new world, after finally recovering from the effects of the Vietnam War.  Having been under the Chinese rule for over 1,000 years, traces of Chinese culture in Vietnam still linger. Numerous practices like Confucianism and showing reverence towards ancestors are a proof of China’s historical influence on Vietnamese society.

Some elements generally considered to be characteristic of Vietnamese culture include ancestor veneration, respect for community & family, manual labour and living in harmony with the natural environment.

Having a business association in Vietnam can be difficult and nerve racking experience and a failure to adapt to a brand new set of cultural rules and behaviors can cause frustration and misunderstanding.

This module will offer you learnings on having a roaring international assignment in Vietnam by understanding more about Vietnamese business and social culture.

What you’ll get:

  • A Comprehensive learning regarding Vietnam and its development in terms of history, society and economy
  • Understanding of Vietnamese culture or ‘way of doing things’
  • Key communication tools and skills to understand—and respond to— business and social intricacies and traces of Vietnamese culture
  • Vietnamese Business culture understanding.